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AI IMPLEMENTATION

AI IMPLEMENTATION

WE EXPERIMENT WITH AI-GENERATED VISUALS AND CONCEPTS, BLENDING DIGITAL INNOVATION WITH HUMAN CREATIVITY TO EXPLORE NEW FORMS OF EXPRESSION.

Summary

We explored how AI can expand the possibilities of visual storytelling through two conceptual photo campaigns.
We developed a series of editorial-style visuals for Louis Vuitton where luxury fashion meets cinematic interior environments. Using AI image generation and creative direction, we crafted compositions that emphasize elegance, atmosphere, and narrative presence around the product.
For Heinz, we approached the campaign with a playful conceptual twist. Through AI-assisted image creation, we produced bold, surreal compositions that combine humor, scale, and strong visual contrast to create instantly memorable imagery.

Impact

These explorations demonstrate how AI can be used as a creative tool to prototype high-end campaign visuals quickly while maintaining strong artistic direction.

AI-generated editorial fashion photograph for Louis Vuitton. A model stands with her back to the camera in a sophisticated all-white outfit consisting of a textured knit sweater, a flowing asymmetric satin midi skirt, and white heeled ankle boots. She rests one hand on the gold handle of a structured burgundy Louis Vuitton carry-on suitcase. The setting is a richly decorated interior with red velvet armchairs, a large antique tapestry on the wall, and a cream bouclé sofa, evoking old-world European luxury.
AI-generated editorial fashion photograph for Louis Vuitton. A model stands with her back to the camera in a sophisticated all-white outfit consisting of a textured knit sweater, a flowing asymmetric satin midi skirt, and white heeled ankle boots. She rests one hand on the gold handle of a structured burgundy Louis Vuitton carry-on suitcase. The setting is a richly decorated interior with red velvet armchairs, a large antique tapestry on the wall, and a cream bouclé sofa, evoking old-world European luxury.
AI-generated editorial fashion photograph for Louis Vuitton. A model with a short dark pixie cut stands in a grand wood-panelled archway, gazing directly at the camera. She wears a structured sage green utility jacket over a Louis Vuitton monogram print pleated mini skirt, and carries a large black Louis Vuitton leather shoulder bag. A pair of headphones rests around her neck. The background features an antique-furnished room with a decorative table lamp, a crystal candelabra, and warm natural light streaming through a window, creating a refined, heritage-inspired atmosphere.
AI-generated editorial fashion photograph for Louis Vuitton. A model with a short dark pixie cut stands in a grand wood-panelled archway, gazing directly at the camera. She wears a structured sage green utility jacket over a Louis Vuitton monogram print pleated mini skirt, and carries a large black Louis Vuitton leather shoulder bag. A pair of headphones rests around her neck. The background features an antique-furnished room with a decorative table lamp, a crystal candelabra, and warm natural light streaming through a window, creating a refined, heritage-inspired atmosphere.
gym photo
AI-generated editorial fashion photograph for Louis Vuitton. A model with voluminous dark hair and bold blue eye makeup leans against rich wood panelling in an elegant dark green library. She wears a structured cream utility jacket adorned with multiple pockets, gold ring pulls, and ornate clasps, paired with a metallic bronze and black snakeskin-print mini skirt. She carries a small structured Louis Vuitton trunk-style handbag with gold hardware in one hand, and wears silver crystal-embellished ankle boots. Bookshelves lined with vintage books and framed photographs fill the background, creating a moody, intellectual luxury atmosphere.
AI-generated editorial fashion photograph for Louis Vuitton. A model with voluminous dark hair and bold blue eye makeup leans against rich wood panelling in an elegant dark green library. She wears a structured cream utility jacket adorned with multiple pockets, gold ring pulls, and ornate clasps, paired with a metallic bronze and black snakeskin-print mini skirt. She carries a small structured Louis Vuitton trunk-style handbag with gold hardware in one hand, and wears silver crystal-embellished ankle boots. Bookshelves lined with vintage books and framed photographs fill the background, creating a moody, intellectual luxury atmosphere.
AI-generated surrealist advertising campaign photograph for Heinz. In the foreground, an oversized leg wearing a white ribbed knee-high sock and a black pointed slingback stiletto heel is balanced on top of a red Heinz Tomato Ketchup bottle, which sits on the green turf of a sports field marked with yellow lines. The juxtaposition of athletic and elegant dressing creates a striking, playful visual tension. In the background, a man wearing a red retro football jersey, black shorts, white Adidas socks, and black trainers raises one arm against a chain-link fence, with bare winter trees visible beyond. The image blends sports culture, fashion, and food in a bold, unexpected creative concept.
AI-generated surrealist advertising campaign photograph for Heinz. In the foreground, an oversized leg wearing a white ribbed knee-high sock and a black pointed slingback stiletto heel is balanced on top of a red Heinz Tomato Ketchup bottle, which sits on the green turf of a sports field marked with yellow lines. The juxtaposition of athletic and elegant dressing creates a striking, playful visual tension. In the background, a man wearing a red retro football jersey, black shorts, white Adidas socks, and black trainers raises one arm against a chain-link fence, with bare winter trees visible beyond. The image blends sports culture, fashion, and food in a bold, unexpected creative concept.
AI-generated advertising campaign photograph for Heinz. A young man wearing a yellow graphic t-shirt and light wash jeans stands at the centre of a lively outdoor barbecue, his mouth open in an expression of excited surprise as he holds an upturned Heinz Tomato Ketchup squeeze bottle dramatically over a fully loaded hot dog in his other hand. The hot dog is topped with mustard, relish, and onions. In the background, friends socialise in the sunshine — one person tends a smoking grill stacked with sausages, while others chat and hold red cups. The scene captures a fun, spontaneous summer cookout atmosphere with the Heinz bottle as the unmistakable hero of the shot.
AI-generated advertising campaign photograph for Heinz. A young man wearing a yellow graphic t-shirt and light wash jeans stands at the centre of a lively outdoor barbecue, his mouth open in an expression of excited surprise as he holds an upturned Heinz Tomato Ketchup squeeze bottle dramatically over a fully loaded hot dog in his other hand. The hot dog is topped with mustard, relish, and onions. In the background, friends socialise in the sunshine — one person tends a smoking grill stacked with sausages, while others chat and hold red cups. The scene captures a fun, spontaneous summer cookout atmosphere with the Heinz bottle as the unmistakable hero of the shot.
AI-generated surrealist advertising campaign photograph for Heinz. In the foreground, a large magnifying glass held by a partially visible hand frames a model lying on lush green grass. She wears dark sunglasses, a white oversized blazer, a silver metallic pleated midi skirt, and black chunky boots, and clutches a small Heinz Tomato Ketchup bottle in her hand. In the background, a second model lies on the grass looking towards the camera while holding binoculars, dressed in a casual khaki outfit. Dense dark green hedging lines the top of the image. The playful composition — a watcher being watched, a ketchup bottle treated as something worth magnifying — creates a witty, cinematic narrative around the iconic Heinz product.
AI-generated surrealist advertising campaign photograph for Heinz. In the foreground, a large magnifying glass held by a partially visible hand frames a model lying on lush green grass. She wears dark sunglasses, a white oversized blazer, a silver metallic pleated midi skirt, and black chunky boots, and clutches a small Heinz Tomato Ketchup bottle in her hand. In the background, a second model lies on the grass looking towards the camera while holding binoculars, dressed in a casual khaki outfit. Dense dark green hedging lines the top of the image. The playful composition — a watcher being watched, a ketchup bottle treated as something worth magnifying — creates a witty, cinematic narrative around the iconic Heinz product.
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