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WE BUILD VISUAL IDENTITIES THAT COMMUNICATE CLEARLY, RESONATE DEEPLY, AND STAND THE TEST OF TIME.

BRAND IDENTITY

Summary

For this branding project, we worked closely with a painting atelier to create a visual identity that truly reflects their artistic vision.
The logo incorporates the atelier’s name and concept, designed as a square canvas with “2:2,” referencing both the name and standard canvas dimensions. The color palette was drawn directly from the painter’s work to ensure authenticity. We extended the branding to business cards with brushstroke details, as well as stickers and merchandise, creating a consistent and professional visual identity across all touchpoints.

Impact

By translating the painter’s style into logo, stationery, and merchandise, the atelier now presents a professional and consistent image that strengthens client recognition, enhances brand credibility, and clearly communicates their artistic focus.

Brand identity business card mockup created by Blink Creative for artist Endrita Purellku of 2by2 Atelier. Two rounded-corner cards are displayed against a black background. The front card features a deep navy blue design with layered grey brushstroke textures, the name "Endrita Purellku — Painter" in a bold handcrafted typeface, the 2by2 studio logo centred in a white block, and contact details including Instagram handle @2by2atelier and email 2by2.paintings@gmail.com. The reverse card mirrors the expressive painted texture design and features a scannable QR code centred on a white panel. The overall design reflects a raw, artistic identity rooted in painter's mark-making.
Brand identity logo design created by Blink Creative for 2by2 Atelier, displayed in two colour variations against a black background. Both versions feature the same mark: a square containing a bold, stacked "2,2" typographic symbol with an expressive, slightly irregular character evoking hand-rendered lettering. Below the icon sits the wordmark "atelier" set in a distinctive condensed typeface with a notched "i" detail that adds personality. The left version renders the logo in light silver-grey, while the right version uses deep navy blue — offering versatile applications across light and dark backgrounds. The overall identity balances artistic rawness with typographic refinement, reflecting the studio's fine art positioning.
Brand identity sticker mockup created by Blink Creative for 2by2 Atelier, displayed on a transparent resealable zip-lock bag against a black background. Three sticker variations are visible: a larger light grey square sticker featuring the full 2by2 logo mark with the "atelier" wordmark beneath it; a smaller navy blue version of the same full logo sticker overlapping it to the right; and a third square sticker in the lower centre showing only the bold "2,2" icon mark in navy on a light grey background, without the wordmark. The layered placement and reflective plastic surface give the mockup an editorial, studio-packaging aesthetic that reinforces the brand's contemporary art identity.
Brand identity tote bag mockup created by Blink Creative for 2by2 Atelier. A black canvas tote bag hangs from the back of a sleek black metal chair against a dark background, creating a moody, minimal studio aesthetic. The bag features the full 2by2 Atelier logo centred on the front: the bold stacked "2,2" numeral mark printed in black inside a cream square, with the "atelier" wordmark set in white beneath it in the brand's distinctive condensed typeface. The high-contrast black and cream colourway gives the merchandise a clean, gallery-ready feel that aligns with the studio's fine art identity.

BRAND IDENTITY

BRAND IDENTITY

BRAND IDENTITY

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